Resources
Below is a list for all you DIY'ers (Do It Yourself'ers). Won't or can't afford to hire someone to design your website, write and search-engine optimize your copy? Here's the next best thing.
This list is my no means exhaustive, just a starting point for those wanting to learn more about how to successfully create and run a Web-based business.
Marketing
PDF Downloads:
The Bootstrapper's Bible, by Seth Godin
Unleashing the Ideavirus, by Seth Godin
Copywriting
Articles:
How to Write Effective Text, by Daniel Will-Harris. Explains the difference between a "feature" and a "benefit" when writing ad copy. Also details how to use an outline to organize your thoughts.
Eight Examples of Profitable Headlines Every Web Professional Must Memorize Today!, by Andrew Neitlich. Just what it says.
Copywriting Basics: Print Ads (posted on AmericanExpress.com). Not directed at copywriting for the web but most, if not all, of the advice applies to the web as well.
Writing for the Web (posted on OhoCreative.com). Details some of the important differences between writing for the Web and for print.
How I learned to make my writing pay, and you can do it too. Copywriting is easy money, by Angela Booth. A great article on how to get started as a copywriter.
The Web Developer's Copywriting Guide, by Matthew Gowdy
Websites and Blogs:
NickUsborne.com (loaded with helpful articles by the author of Net Words)
FreelanceWritingSuccess.com (various articles by various authors)
Bob Bly's Copywriting Blog (author of seminal The Copywriter's Handbook)
Web-site Planning
Google Information for Webmasters, by GOOGLE!
Thinking Differently About Site Mapping and Navigation, by D. Keith Robinson
Site Builder: 26 steps to 15k a Day, Brett Tabke
Creating a Site Design Plan, by Karen Morrill-McClure. (Posted on Digital-Web.com, an all-around great resource.)
How to Build a Successful Website, by Chris Beasley.
Nine things you can do to make your web site better, by Gina Trapani
Web-site Design
Articles:
Getting Unstuck: Four tips for getting yourself out of a design jam, by Dave Shea
Websites and Blogs:
Search Engine Optimization
Articles:
Google Information for Webmasters, by GOOGLE!
10 Steps To Higher Search Engine Positioning, by Dave Davies
Help the Googlebot understand your web site, by Gina Trapani
Google's PageRank Explained and how to make the most of it, by Phil Craven
Websites and Blogs:
SEORank.com (various articles)
Copy Writing for Search Engines (list of articles posted on ElixirSystems.com)
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